When hair falls flat, you feel flat €“ which is why the brains and beauty experts behind Living Proof€™s Full Shampoo, strove tirelessly to develop new and innovative technology, to create body and volume that lasts! Powdered by the brand's patented Healthy Hair Molecule (OFPMA), this must-have body-builder helps cleanse delicate hair types, whilst repelling dirt and oil to ensure your hair is not weighed down, promoting natural-looking fullness without any stiffness or restrictive weight. Painstakingly developed with never-before-used hair care ingredients and technologies €“ and without parabens, sulphates or silicones €“ Living Proof abandoned the usual shampoo €˜recipe€™, choosing instead to approach aesthetics from pharmaceutical, medical and biotech perspectives €“ with consistent advice and consultation from some of the world€™s greatest stylists and industry veterans. The outcome? The happy fact that A-List-worthy hair now comes in bottles.